When preparing your home for sale you can refer to our unique “Pre-Sale Checklist” and we will incorporate where appropriate your personalised comments from our exclusive “Stand Out From The Crowd” questionnaire.
Our second visit activates the process of preparing your sales brochures with detailed room by room descriptions and measurements. Our different and incisive introductory description sets the scene for our more detailed marketing material. We commit to ensure our brochures will never be bland and are specifically designed to excite, entice and inform.
Our innovative use of photography will show the property in its best possible light and the importance of “staging” your property cannot be underestimated. We will provide comprehensive advice on this aspect. The impact of photography is one of the agent’s most powerful tools and whether online, in the press, on a printed brochure or in our showroom, we aim to catch the buyer’s attention and imagination. A Professional Photographer is always on hand if required at very competitive rates.
Within a few days of our second visit, we will be ready to press forward with the marketing of your home.
All properties are offered online across a host of property websites. Comprehensive Internet coverage will ensure we leave no stone unturned when sourcing a buyer and provides us a facility to monitor e-traffic on your behalf. Our mobile friendly website brings property details direct to buyers as more of the house buying public use smart phones and tablets.
Local newspaper advertising still plays an important part in our marketing campaign. We regularly advertise in the Halesowen and Stourbridge News, and Birmingham Post and we can additionally offer prominent bespoke advertisements. You can also make full use of advertising in specialist glossy periodicals such as 24Seven, Worcestershire Life and Limited Edition.
Finally, we will search for prospective buyers proactively through our Property Match Database, made up of hundreds of genuine buyers who have registered their requirements with us from near and far. Taking advantage of SMS text alerts, emailing and good old fashioned personal telephone contact ensures we can target active buyers at a very early stage.
When prospective purchasers request a viewing of your home, we will make prompt arrangements for their visit, confirming the appointment by phone/text and/or email. We always source comprehensive background details of your viewer’s present circumstances.
You should have already prepared your property for marketing, but ensure you prepare the property for each viewing, most agents work on either appointment only or accompanied viewings so you should get plenty of notice.
• It’s a good idea to take any dogs for a walk, not everyone likes pets, and the house is also more appealing if it is calm.
• Be careful not to get involved in negotiations, your agent is best placed to achieve the best possible price for you.
When the property is on the market, viewing feedback is essential. It is very important in helping to decide whether any outstanding works are becoming a factor if the property is not selling. We will be able to give an informed opinion as to whether minor works are required while the property remains on the market or whether it should be rested until the works are completed in order to achieve the best possible price for you.
A successful viewing should lead to prospective buyers submitting an offer which all estate agents are required, by law, to refer to you immediately and in writing. We
will establish the buyer’s financial position, their chain details, their preferred timescales and discuss their overall suitability.
The decision to accept or reject an offer is entirely yours although we will be close on hand to advise at every step. Once you accept an offer, we will not normally arrange further viewings, but may keep your property available “for sale” until we are entirely satisfied it can be treated as “sold subject to contract”. During that time, contact details of interested parties will be retained for future reference if required.
If an early sale is not forthcoming, we will regularly review the marketing of your property and consider other suitable solutions such as Rental, our secure Quick Sale Service, Try Before You Buy, Property Swap or Part Exchange. We are not afraid to “think outside the box” to maintain a high marketing profile of your home. Please ask any of our sales team to explain all your options.