Showcase Your Home Through Digital Marketing

In recent years, digital marketing has become more and more important when it comes to selling goods, whether this is clothing, electronics, groceries or higher value items such as cars and even your home.

SO, WHAT IS DIGITAL MARKETING?

Sometimes known as ‘online marketing’, it is the promotion of a brand, company or product targeted to connect with potential customers using the internet and other forms of digital communication.

When it comes to showcasing your home through digital marketing it allows you to present your property to the highest standard. Used in conjunction with traditional marketing methods such as printed brochures and leaflet drops, digital marketing can be a powerful tool that allows your home to reach a much wider audience.

IN-HOUSE MARKETING TEAM?

Here at Lex Allan and Lex Allan Grove we have our very own in-house marketing team that takes care of almost everything you see in terms of traditional and digital advertising of your property. We cover everything from brochures, photography, videography, drone footage, cinematic visuals, e-mail marketing, social media campaigns, website and marketing reports. It has never been more crucial to have an agent that can provide you with all of the above.

SOCIAL MEDIA - A Current Approach

Your typical 2023 home buyer uses the internet when searching for their dream property. Whether that is through the more traditional platforms such as Rightmove and On the Market or with the more current approach via social media.

Since 2020, social media has taken the world by storm and become one of the most used platforms according to Google, with over 4.5 billion users around the world. People revel in social media because they can engage with others and share the content, which increases its ‘reach’ even further. It also allows users to advertise over huge distances, which is useful as large numbers of people are looking to relocate from other areas at any one time.

We are able to generate early interest in a property with ‘coming soon’ posts. By showing a ‘sneak peak’ of the front of the house, a beautiful room or even just the road sign, we can encourage engagement from potential buyers and frequently viewings are booked before your home hits our website and property portals!

Video tours are also a key component of digital marketing as they provide potential buyers the chance to get a feel for a
property - ‘virtually’.

If you would like to see what we do in terms of digital marketing, please follow us on our social media channels to explore the creative side of Lex Allan and Lex Allan Grove.

CONTACT US...

You can contact us on 0121 550 5400 for the Halesowen Office, 01562 270270 for Hagley and 01384 442464 for Stourbridge

This is just one of the stories on our Spring 2023 edition of Property Matters. You can download the whole newsletter by CLICKING HERE